Almanac Essay Example | Topics and Well Written Essays - 1750 words

Chronological registry - Essay Example I worship this season. In any case past that, this is moreover an OK an ideal opportunity to research The Old Farmers Almanac 2015 atmosphere figures, and see what Mother Nature may have coming up for us. For the winter atmosphere figures in 2014-2015, The Old Farmers Almanac centers to Solar Cycle 24 †which began in 2008 †and predicts temperatures in the next year to be colder than standard in the midst of winter, and more sultry than run of the mill in the midst of summer. This winter, the central and eastern United States will see colder than conventional temperatures, while the western 33% of the country will experience better than average temps. Concerning day off, central bit of the country beginning from the dakotas to Texas and a short time later east through Georgia and South Carolina can anticipate frosty and dry, while the Corn Belt district will experience the cool with heavier snowfall. With everything taken into account, The Old Farmers Almanac predicts overpowering snowfall for the upper east bit of the country, but there are furthermore parts of New England †western Massachusetts, southern Vermont, New Hampshire and most of Maine †that will be dryer than customary. Florida will likely get more precipitation than run of the mill this winter. Out west, individuals can anticipate delicate temperatures and underneath ordinary snowfall practically, notwithstanding the way that the western bit of New Mexico down into the western-most pieces of Texas could see frosty, bone chilling conditions. Expect better than average temperatures or increasingly typical precipitation in by far most of Washington State. In the midst of summer, we could be in for a sweltering, dry one here in the midst of the country. Anticipate hot all through the country, the principle two exceptional cases being in the southwest and in the mid-Atlantic states, where in the two zones they are foreseeing standard temperatures. Looking at the guide of The Old Farmers Almanac atmosphere figures for summer 2015, it is hard not to

The Great Gatsby Destruction of the American Dream Essay Example for Free

The Great Gatsby Destruction of the American Dream Essay The disappointment of the American dream can be seen through the primary characters Gatsby, Daisy and Myrtle and Tom Buchannan. Gatsby is clearly the most significant of the four, because of his huge move in the book. Jay Gatsby is set on getting his affection intrigue, Daisy, his better half before the war. Amusingly, Gatsby, an enriched military official, is so purpose on getting Daisy back he includes himself in composed wrongdoing and bootlegging (Callahan 2). He moves in over the waterway from Daisy and tosses sumptuous gatherings to attempt to get her to come and attempt to charm her back to him. These extravagant gatherings and Gatsby’s failure to proceed onward will at last lead to his destruction. Baska 2 Gatsby’s character matches with numerous things raised in the book. Fitzgerald utilizes Nick to depict Gatsby house, â€Å"The one on my privilege was an enormous issue by any standardâ€it was an accurate impersonation of some Hotel de Ville in Normandy, with a pinnacle on one side, punishing new under a dainty whiskers of crude ivy, and a marble pool, and in excess of forty sections of land of grass and nursery. It was Gatsby’s mansion† (Fitzgerald 7). At the point when Nick goes into Gatsby’s house to go to one of his gatherings he likewise portrays its amazing rooms with high void roofs. Gatsby, much like his house, puts of this exquisite appearance yet within he is empty and tiring to discover individuals to fill that void Daisy’s character is exceptionally static simply like the Gatsby; she plays Gatsby off and just really enjoyed him since he was simply something new (Callahan 2). In spite of being from the upper exclusive class and having the â€Å"perfect lifestyle†, she despite everything is the unnecessary extra person wheel in her relationship. Tom, Daisy’s spouse, takes part in an undertaking with Myrtle and regardless of the reasoning that the high society is great and everybody ought to resemble them Tom beats his better half and is hot headed. Tom is additionally a manufacturing plant proprietor and the New York production lines have decimated this valley known as the Valley of Ashes. In this Valley there is the indication of Dr. T. J. Eckleburg â€Å"The eyes of Doctor T. J. Eckleburg are blue and giganticâ€their irises are one Baska 3 yard high. They watch out of no face, at the same time, rather, from a couple of huge yellow scenes which disregard a nonexistent nose. Clearly some wild sway of an oculist set them there to stuff his training in the ward of Queens, and afterward sank down himself into everlasting visual impairment. †(Fitzgerald 24) The rotting face of Eckleburg is there to show the outcomes of the American Dream in the twenties and how it had devastated the lives of numerous individuals. It might likewise be viewed as the demise of God these days of social rot. Much like Daisy in her childhood Myrtle has chosen the rich life is the path for her. Myrtle up till the end is a practically perfect image of the American Dream regardless of undermining her better half for Tom. Myrtle’s vehicle has stalled and when she leaves the vehicle Daisy, who was descending the street, hits her with her vehicle. Myrtle had gone from the Valley of Ashes to the wealth to being killed by her affection affair’s spouse. This descending winding proceeds with when George Wilson, Myrtles spouse, accepts who at any point hit Myrtle was the individual she was having an unsanctioned romance with. Tom reveals to Wilson that Gatsby was driving the vehicle that hit Myrtle. Wilson goes to Gatsby’s house were he discovers him unwinding in the pool on a buoy. Wilson fires Gatsby then turns the firearm on himself, demonstrating us the lamentable completion of the books defilement in the American Dream topic. Debasement in the twenties showed in The Great Gatsby matches with numerous different ages, one such one is the latest. The present reality is loaded up with industrialism and the possibility that to be reat and to be the individual in the spot light you Baska 4 must have cash and excitement. In The Great Gatsby, there is likewise the obvious battle between the â€Å"new money† and the â€Å"old money† similarly as there is today. The Roaring twenties was the original to change the American Dream from the rigid puritan ethics to living enormous in the manor. Hollywood, superstars and the TV has imbedded the disappointments of the American Dream which Fitzger ald has uncovered in The Great Gatsby into today’s culture. The working class has been given the benefit to have a home and have opportunity, so the perspective on the American dream has been changed by society. Tyler Durden, from Fight Club, communicates the estimations above â€Å"Advertising makes them pursue vehicles and garments, maintaining sources of income we despise so we can purchase stuff we don’t need† (Palahniuk 114). In spite of all the oblivious bias the ongoing enormous scope Hispanic migration ideally will show America that The American Dream ought not tied in with having cash and the ideal life, however having a place of refuge to carry on with your life free. The individuals who left everything to come to America not to be renowned or the well off yet for a superior life for them and their kids are the genuine glorification of the American Dream. From the Great Gatsby to the thundering twenties all they far up to present day times individuals admire the American Dream for motivation and attempt to make it their own. Voracity and love may have ruined the fantasy for Gatsby, however it is simply human instinct to need more than what you have and that is the genuine defilement Fitzgerald has demonstrated his perusers.

As if course numbers werent enough Learning your A, B, Cs, and OEs

As if course numbers weren’t enough Learning your A, B, Cs, and OEs It has been far too long since my last entry, and I have an excuse for every day that I have neglected my blog. The short story is that I have been traveling around for MD-PhD program interviews, which is one of the final steps in the long journey that is the medical school admissions process. I’ve had the opportunity to visit Baltimore, New Haven, New York, and San Francisco/ Palo Alto, and meet countless doctors, scientists, and MD-PhD students. (Pictures from San Francisco will be included in a future entry.) I’m ashamed to say that I had received an email from Paul ’11 many weeks ago that asked about my choice of major (a sub specialty of Mechanical Engineering called Course “2A”) and I’ve only now been able to respond. Better late than never, no? Background Info: As you may know, asking an MIT student what they’re majoring in may result in a numerical response (or even a string of numbers.) For example, Laura might say “2”, meaning Mechanical Engineering Evan might respond with “6”, meaning Electrical Engineering and Computer Science Anthony would say “11”, Urban Studies and Planning I know someone that would respond “Majoring in 5 and 7, with minors in 9 and 14”. Translation: “I’m crazy.” Well, more accurately, it means that this person is double majoring in Chemistry and Biology, with minors in Brain and Cognitive Science and Economics. The (imaginary) MITese â€" English dictionary has entries for Courses 1-24 (with the exception of Course 19 (which was called Metallurgy from 1937-1940, Meteorology from 1946-1981, and Meteorology Physical Oceanography from 1981-1983) and Course 23 (which used to be Modern Languages, then Foreign Literature Linguistics.)) A history of the evolution of course numbers can be found here. It’s actually pretty fun to look at. Anyway… as if the fact that the majors, buildings, AND classes are all numbered (e.g. “I have 5.111 at 12:00 in 10-250”) wasn’t enough, several of the majors have letters or numbers tacked onto them as well. For example: -The flavors of Course 1 are 1-A (Design your own Civil and Environmental Engineering degree), 1-C (Civil Engineering), and 1-E (Environmental Engineering) -The flavors of Course 2 are 2 (Mechanical Engineering), 2-A (Design your own Mechanical Engineering curriculum), or 2-OE (Mechanical and Ocean Engineering.) -The flavors of Course 6 are 6-1 (Electrical Engineering), 6-2 (Electrical Engineering and Computer Science), or 6-3 (Computer Science and Engineering.) -The flavors of Course 10 are 10 (Chemical Engineering), 10-B (Chemical-Biological Engineering), and 10-C (Design your own Chemical Engineering curriculum). As an applicant, you are by no means expected to understand this alphabet soup. Once you get here, though, you’re forced to dip your spoon in and search for the right letter (or combination of letters) that suits your interest. This can be a rather difficult task that my fellow bloggers have covered extensively. I’ve compiled some of the links at the bottom of this entry, and rest assured that almost everyone ends up switching majors or minors at some point. Why I chose to be 2-A (Design your own Mechanical Engineering major with a concentration in Biomedical Engineering) with Pre-med: I came into MIT knowing that I liked two things: building stuff and the human body (and what can go wrong with it.) I learned how to use a power drill and table saw at the ripe age of 10, and I loved making robots. So, the decision to major in Mechanical Engineering was pretty easy. I thought that an undergraduate degree in MechE would provide me with a solid yet broad engineering background that I could apply to either medical or graduate school. My impression was that studying engineering taught you how to solve problems, and isn’t that a prerequisite for most careers? I also thought that MechE would train me to think analytically about systems â€" both how to design them and how to fix them when they “break.” Since the human body seemed to be a web of interconnected systems (circulatory, muscular, digestive, immune, etc.), I thought this training would make me a great doctor, as well. Next, I chose to design my own Mechanical Engineering major through the 2-A degree program instead of taking the traditional full Course 2 route. My reasoning was that the full Course 2 degree program has a pretty defined structure with many required classes. I wanted to learn about material properties, control systems, robotics, manufacturing, and thermodynamics, but I also wanted to have time to take my pre-med requirements (see my previous pre-med entry and explore other classes. To get the flexibility that I wanted (and needed), I enrolled in the 2-A program. This enabled me to take the 9-10 core Mechanical Engineering classes, while taking 6-7 classes in my self-defined concentration. Here’s some info from the MechE website: “A significant part of the 2-A curriculum consists of electives chosen by the student to provide in-depth study of a field of the student’s choosing. A wide variety of popular concentrations are possible in which well-selected academic subjects complement a foundation in mechanical engineering and general Institute requirements. Some examples of potential concentrations include biomedical engineering and pre-medicine; energy conversion engineering; engineering management; product development; robotics; technology policy and pre-law; sustainable design and engineering; and architecture and building technology. The ME faculty have developed specific recommendations in some of these areas; details are given on other pages in this web site.” (MechE site) My concentration is in Biomedical Engineering (BME), which has since become a minor. Several of the classes for my BME minor also fulfill my pre-med requirements. But now, the choices are more plentiful than ever. The Department of Biological Engineering (Course 20) has been developed recently, and it offers some really cool classes, some of which I’ve taken through my BME minor. If you’re thinking of being pre-med but want to get an engineering background too, then Course 20 is an awesome option. If you want to engineer proteins, learning about cell systems, and model processes of a cell, then consider Course 20. If you want to learn about forces, model mechanical systems, study fluids, and build robots and other cool stuff, then consider MechE. Chemical Engineering, or Course 10, is sort of at the intersection, and you should look at the course requirements and talk to professors if you’re incredibly confused. You’ll also be assigned to a faculty advisor who can talk you through the process. If you’ve made it this far, you get a gold star. Now that I have a few months left at the Institute and I’ve gone through a significant number of med school interviews, I’m really happy about my choice to be 2-A with BME. I think it’s prepared me really well to think critically, and I’ve had the opportunity to take cool classes outside of my major (like Computational Neuroscience, Analysis of Biomolecular Systems, Linguistics, and more.) (On a side note, so far, I haven’t met another Mechanical Engineering applicant on the interview circuit.) Helpful advice from my fellow bloggers: Bryan on why he chose to be 2A: here Mollie’s thoughts on Biology (Course 7): here Jessie’s advice on Physics (Course 8): here Mollie’s info on Brain and Cognitive Science (Course 9): here More on Course 9: here Sam’s advice on what Chemical Engineering (Course 10) is: here Matt’s info on Management Science (Course 15): here Mitra’s pre-med advice: here Laura’s adventures in choosing a major:here Mollie’s advice on choosing a major:here

Integrated Theories Describes Crime Better - 1930 Words

Scholars have supported classical theory as the best descriptive model of crime. This paper makes a comparison to different theories of crime in comparison with the classical theory of crime with intent to arrive at a position in support or against the stance of these other scholars, that classical theory is the best descriptive model of crime. Classical Theory, which developed in the mid 18th century, was based on utilitarian philosophy. Cesare Beccaria, author of On Crimes and Punishments (1763–64), Jeremy Bentham, inventor of the panopticon, and other classical school philosophers argued that people have free will to choose how to act; that deterrence is based upon the notion of the human being as a hedonist who seeks pleasure and†¦show more content†¦Under certain conditions, they are likely to respond to this strain through crime. The strains leading to crime, however, may not be linked to goal blockage (or deprivation of valued stimuli) but also to the presentation of noxious stimuli and the taking away of valued stimuli. Strain Theory falls short of attempting to explain the origin of the expectations and discrepant opportunities. The theory merely asserts a goals-means disjuncture as an integral feature of â€Å"industrial society†. This silence points, once again, to the need for a more precise conceptualization of the overall structural context that shapes expectations, structures of opportunity, and the correspondence between them. Control theories - Another approach is made by the social bond or social control theory. Instead of looking for factors that make people become criminal, these theories try to explain why people do not become criminal. Travis Hirschi identified four main characteristics: attachment to others, belief in moral validity of rules, commitment to achievement and involvement in conventional activities†. The more a person features those characteristics, the less the chances are that he or she becomes deviant (or criminal). On the other hand, if those factors are not present in a person, it is more likely that he or she might become criminal. Hirschi expanded on this theory, with the idea that a person with low self control is moreShow MoreRelatedConflict Theory And Labeling Theory1480 Words   |  6 Pages Conflict theory and labeling theory are two similar theories in the world of crime. It has been debated whether or not there is a clear line separating the two theories. By evaluati ng the two theories, the differences between them can become more obvious and it becomes easier to separate the two. In addition to conflict theory and labeling theory, there is another type of theories that are used to explain crime. These theories focus more on a criminal s lifetime and how their criminal records haveRead MoreAnomie Theory1630 Words   |  7 PagesAnomie theory is important for explaining whether crime is a normal or abnormal (pathological) social phenomenon (Cartwright, 2011). It describes a lack of social norms, lawlessness and normlessness (Cartwright, 2013). In detail, it is a breakdown of social bonds between an individual and the community. This theory was first coined by Emile Durkheim, a French sociologist in his book Suicide published in 1897 (Cartwright, 2013). Later on, Robert Merton, the President of American Sociological AssociationRead More Rational Choice Theory Essay1246 Words   |  5 PagesThere are three main points that are reinforced in rat ional choice theory (Cornish and Clarke, 1986). 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Through theRead MoreThe s Control Theory And Merton s Strain Theory Essay1516 Words   |  7 Pages3 RCMP officers. In the aftermath of this shocking crime, criminologists ask themselves two questions: why did this happen, and even more importantly, how can we prevent it from happening again? Hirschi’s Control Theory and Merton’s Strain Theory suggest that Bourque’s failure to properly bond with our society and his inability to succeed within it directly led to the most extreme form of social deviance: murder. Considered one of the worst crimes in Canadian history (The Canadian Press, 2014), onRead MoreThe Revolutionary Armed Forces Of Colombia1686 Words   |  7 Pagesaround the time when they had started kidnapping and extorting large and small businesses. In the 1980 s they began to increase their activities to include taxing cocaine laboratories. The FARC’s activities provided money to ensure the soldiers had better equipment and the money also gained them more soldiers. 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A common analogy, popularized by Herbert SpencerRead More The Distinction Between Crime and Deviance Essay1274 Words   |  6 Pages Crime statistics exist entirely to measure levels of crime inside society; so, the purpose of this essay is to illustrate whether or not the statistical data on crime and deviance provides a true measurement of criminal occurrences in British society. The distinction between crime and deviance is going to be explored and a clear understanding of how they differentiate from each other will be gained. The terms Formal and Informal social control will be identified and their differences determinedRead MoreUsing Data Storage And Cleansing1027 Words   |  5 Pagesthe techniques of knowledge discovery and modelling are applied vigorously. Pre-processing and cleansing: Data is made reliable during this stage. Include mechanisms such as removing outliers, handling missing values. 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The World War I And The Red Scare - 1552 Words

In the early 20th Century, the United States endured a time of political unrest. During World War I, fears of socialism and communism entered the psyche of the United States and culminated in the Red Scare. Hundreds of American citizens – particularly immigrants – suffered unprecedented arrests and deportations (Fariello 4). During this time, Charles Schenck, secretary of the Socialist Party of America, actively opposed the war. Due to Schenck’s efforts, the organization distributed thousands of leaflets criticizing conscription and encouraging readers to assert rights against the draft and intimidation (Schenck v. United States 1). In the 1919 case Schenck v. United States, the defendants were charged with violating the Espionage Act of 1917 by causing and attempting to cause insubordination in U.S. military forces by distributing a document denouncing the draft in name of the 13th amendment (Schenck 1). When insurgency and fear continued, Congress amended the E spionage Act with the Sedition Act, which limited many more forms of speech (Fariello 14). At this point, society had to decide whether these limits on speech aligned with its interests. Holmes similarly had to consider whether to forfeit his belief that ideals in the Constitution and its Amendments exist absolutely (Cohen 27). In the end, he decided that a balance between absolute ideals and the responsibilities of Congress must prevail as the most fair compromise – or standard. 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The biggest measure inflicted on the American population was censorship. The formation of the Committee on Public Information (CPI) and the passing of the Espionage Act and Sedition Amendment stole American’s freedom of speech, created an anti-GermanRead MoreRed Scare, KKK, Civil War Brought Fear to America1717 Words   |  7 Pagesdrove America. The Red Scare was a time when Americans were afraid of the threat of Communism. In the Sacco and Vanzetti case, two Italian anarchists were convicted of crim es which they were clearly innocent of. The Ku Klux Klan attempted to keep African-Americans out of positions of power and for brief time was successful. The Red Scare, Sacco Vanzetti case and the rise of the KKK all are example of how American’s fear the unknown and what we don’t understand. After Red Scare is the term the fearRead MoreAp Us History 2001 Dbq Essay1081 Words   |  5 PagesHow successfully did Eisenhower’s administration address Cold War fears after WWII from 1948 to 1961? Eisenhower’s administration was to a somewhat large extent successful in addressing Cold War fears after World War II through attempts at promoting capitalism and preventing the spread of Communism. I. General American Fears after WWII. A. Spread of Communism fear of U.S. becoming Communist. B. China Communist fear. C. McCarthyism heightened fear. D. Hesitation of action to prevent WWIIIRead MoreMccarthyism And The Salem Witch Trials1360 Words   |  6 Pagesof treason without evidence, and take advantage of some extreme fear in order to send people they don’t like to jail or to death. Though wrong, it was used many times throughout history. I intend to explain how McCarthyism is comparable to what happened in the Salem Witch Trials, how it was used in The Red Scare, and the effects of it on the people accused. McCarthyism is very similar to what happened during the Salem Witch Trials. 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As evidenced in The Crucible, the Bin Laden itch, and the Red Scare, fear can override a person’s ability to seek the truth. This la ck of rationalization can lead to seemingly contagious mass chaos. Mass hysteria outbreaks have significantly impacted

Callaway Golf Company Free Essays

Callaway Golf Company (CGC) Harvard Business School Case Study Ely Callaway had a vision, â€Å"If we make a truly more satisfying product for the average golfer, not the professionals, and make it pleasingly different from the competition, the company would be successful† (Lal Prescott, 2011, p. 1). Key factors that led to Callaway’s success included his vision, his understanding of consumer behavior, his product variety, and his ability to build a premium brand. We will write a custom essay sample on Callaway Golf Company or any similar topic only for you Order Now Furthermore, the company’s relationship with its retail partners, the company’s new product development, and the company’s marketing strategy were key contributors to Callaway Golf Company’s success between 1988 and 1997. Callaway understood the competitive nature of the game and the competitive nature of the consumers. Golfers were consumers driven by social factors such as reference groups. According to Kotler and Keller (2009), â€Å"Reference groups consist of all groups that have a direct (face-to-face) or indirect influence on a person’s attitude or behavior† (p. 8). Reference groups expose people to new behaviors and lifestyles, influence attitudes and self-concepts, and create pressures for conformity that affect product and brand choices. Because Callaway understood the behaviors of his target market, he was able to strategically introduce new products that offered more satisfaction than the former products. With product modification , managers try to stimulate sales by improving quality, features, and style (p. 185). Callaway understood each product’s life cycle and introduced new products every two years. He discovered that after two years, the sales and prices typically declined (Lal and Prescott, 2000, p. 4), causing him to continually make his own products obsolete. However, this business process solidified the consumer’s expectation that Callaway Golf Company would always deliver a high quality product, a value-delivery system successfully established by the company. The Callaway brand was strong, therefore, giving the company marketing advantages such as improved perceptions of product performance, greater loyalty, less vulnerability to competitive marketing actions and marketing crises, larger margins, greater trade cooperation and additional brand extensions (Kotler and Keller, 2009, p. 131). There was consistent brand reinforcement with every product as Callaway’s marketing methods always conveyed what the brand represented, what core benefits it supplied, and what needs it satisfied. Additionally, Callaway conveyed how the brand made superior products that were strong, favorable, and unique. Various consumer spending and golfing behaviors left Callaway no choice but to change his marketing strategies. Callaway realized they could not depend on their 1982 original marketing strategy. Callaway believed there was no brand loyalty when it came to golfers. The bottom line was that golfers tend to purchase golf clubs they think will improve their game and will often blame the golf equipment for their lack of skill (Lal and Prescott, 2000, p. 4). Callaway knew their products had to be unique. Callaway also knew as the popularity of the game increased, golf equipment had to also increase in purpose and design. In 1998, Callaway experienced a decline in profits. The company lost $27 million because sales dropped 17%. Consequently, Ely Callaway realized he would have to change the way his company had been doing business. He refocused Calloway Golf Company’s â€Å". . . retail channels, new-product development, and marketing strategies† (p. 1). One force that drove Callaway to continuously change his strategy was the life span of the golf equipment. Callaway was quick at determining whether a product was a money maker or not. He measured the profit growth of a product within the first two years the product was launched. If sales decreased within the first two years, the product design was redesigned and â€Å"improved. † This could possibly lead to excessive inventories of one product and shortage of another. Through evaluation and control methods, Callaway was able to make the best product marketing decisions for the bottom line. Annual plan controls helped determine if the new product results were being achieved. Profitability controls determined if the new product was making or losing money. Efficiency controls balanced the spending and marketing expenditures. Strategic controls confirmed whether the company was targeting the best opportunities with the retailers, media, and advertising (Kotler-Keller, 2009, p. 331-333). Richard Helmstetter, vice president and chief of new products, joined Callaway Hickory Stick, Inc. in 1986. He transformed CGC â€Å". . . from a niche producer to an innovation powerhouse. . . † (Lal and Prescott, 2000, p. 2). Helmstetter viewed research and development differently than others in the industry. He challenged the scientists, engineers, and golfers he had hired to answer questions like â€Å"Where does backspin come from? † and â€Å"Why does a shot on the club toe hook left instead of right? † (p. 2). Helmstetter was correct in believing that by answering these types of questions the company would create better clubs. New product innovations included the development of the S2H2 (short, straight, hollow, hosel) model which redistributed the weight of the hosel. This allowed the weight to be better utilized elsewhere in the club. Following the S2H2 model was the development of the Big Bertha. It was a club with a bigger club head. The larger head allowed for fewer mishit shots and a better drive. This allowed the average player to have a better experience when playing, which led to loyalty to Callaway, despite the cost. Callaway found it challenging being caught in the middle of a changing marketing communication environment. Callaway had to take a deep look at the company’s marketing communication mix and decide if it was still effective. The marketing communication mix includes: advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word-of-mouth marketing, and personal selling (Kotler-Keller, 2009, pp. 275-276). Callaway Golf Company did very little advertising. Callaway felt that word of mouth was the best way to promote his clubs Word of mouth marketing was what golfers used excessively. Whether a golfer wanted the latest, greatest style of club or testified to the improvement of a stroke due to the club, word of mouth marketing was huge amongst golfers because of the amount of time golfers spent with each other during a round of golf. Callaway knew that most non-professional golfers played in foursomes and would give live demonstrations each time they played. Furthermore, he built a premium product and recruited professional golfers who were the leaders in the sport to promote his products. These endorsements validated the products quality and superior technology. The professional golfers â€Å"not under contractual obligations† used Callaway products because of the performance enhancement the clubs provided. Eli Callaway knew his company had enjoyed many years of positive growth and he knows that many more years of positive growth lay ahead. Additionally, he knew that he would always be faced with decisions concerning what products to develop, what accounts need to be closed, what retail relationships should be developed, and what marketing strategy should be employed. â€Å"When asked if CGC could stay ahead of the competition, he said, citing Newton’s first law of motion, ‘No problem. Bodies in motion tend to remain in motion. ’ He continued, ‘It’s a hell of a story, and it’s not over yet’† (Lal and Prescott, 2000, p. 14). References Kotler, P. Keller, K. L. (2009). Analyzing consumer markets: A framework for marketing management, 4th ed. Upper Saddle River, NJ: Pearson Education, Inc. Lal, R. Prescott, E. D. (2000). Calloway Golf Company. Pearson custom business resources. Boston, MA: Harvard Business School Publishing Case Analysis of Callaway Golf Company, (2009, May 16,). Retrieved on April, 5, 2011 from http://www. docshare. com/†¦ /Case-analysis-of-Callaway-Golf-Company2 How to cite Callaway Golf Company, Papers

Individual Analysis of Marks Spencers Operations. free essay sample

Note that all companies including MS can only apply any or all of the three generic strategies,that is, cost leadership, differentiation, and focus(Nonaka et al, 1997). Considering one of MS’s core products (clothing), it implements a focus strategy, concentrating on a narrow segment (a particular buyer group (executives), market segment (high-end), product feature (uniqueness) and further differentiate the segments as perfect and classic, autograph and per una. Kotler et al defined market segmentation as ways of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behaviour who might require separate products or marketing mixes. It is a step that leads to successful business positioning as it helps the operation procedure of the company. Types of market segmentation are: Demographic Psychographic Geographic Behavioural Market segmentation allows MS to treat similar customers in similar ways, whilst distinguishing between otherwise customer groups. We will write a custom essay sample on Individual Analysis of Marks Spencers Operations. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page MS uses demographic and psychographic segmentations to select its target markets for its products (focus strategy). MS targets its customers by age, income, social class, and occupation. MS targets the 30 plus age group with high income and executive occupation. MS also bases its market segmentation through value. Many products in MS’s clothing range have premium-priced, high quality segment , a mid-priced segment and a low-price segment. In such a market, fashion and quality differences can outweigh price variations. MS segmentation was geared towards creation of a Niche, claiming huge market shares as market leader and pioneering by innovation. They provided three successful range of Womenswears in the Autumn and springs of 2001. The performances objectives of MS acquires quality, speed, dependability, flexibility, cost, uniqueness, and perfections in all their ranges. The operations management understood the order winners and qualifiers as they listened to customers’ comments. MS Clothings’ Ranges and Their Market Segments. Per una per una  is a range of female clothing sold at MS stores, launched   as a joint venture between MS and George Davies. The brand name means  for one  (woman) in Italian. It has been a major success for the company,  and in October 2004, Marks Spencer bought the brand in a ? 125 million, two-year service contract with George Davies. This range is a demographic and psychographic segmentations, focusing on ; -gender (female) -age (25-35years) personalty (fashion-conscious) -Income (high earner) Logo of per una Demographic segement of per una serves women of 25-35ages, who attach much interest to fashion. This also complimented the psychographic segments as women who earn high to create personalty. Autograph. Autograph range of clothings is synonymous to â€Å" hands of the real persons†, the use of original design from the known names of world reckoned designers within the Industry. MS employed these best hands to help present products for their Psychographic segmented customers. Although it was supplied to few shops, it however catered for social, lifestyle and personality variables in this segment. The social aspect of this segment was also pronounced during the lunching of Philip Treacy’s hat collection in March, 2001 for women and men of various lifestyle (achievers, strivers and strugglers). Perfect and Classic Collections This range of clothings from MS is providing flexibility of time and style to their customers. The demographic and psychographic segmentations of perfect and classics can be highlighted as: -gender (both sexes); -lifestyle (achiever,strivers or strugglers); -family life cycle; -personality (matured as in classic). In the demographic segment, MS focused on both male and female and any form of family cycle, that is, single or married. Maturity creates a perfect intrusion for the psychographic segment of this range of MS range. Order Winners and Qualifiers The order winners and qualifiers provide background for distinguishing between the different competitive factors that operations may choose to emphasize. The basis of the classification is that different competitive factors can play different roles in determining the competitive contribution of the operations function. Hill said order? winning competitive factors are held to be those on which better performance will result in more business, or an increased chance of gaining more business. Improving or increasing winners level often leads to more orders. Qualifying competitive factors or qualifiers are those for which performance has to be above a particular level in order for the product or service offered to be considered by the customer, otherwise do not appreciably affect the customers buying decision(Hayes et al, 2005). Hence there is less to appreciate in terms of profit if increased more than the qualifiers level. There is need to redirect competitve priorities and creating perfect strategic fit in order to attain order qualifiers from order winner. A useful way to examine a firms ability to be succesful in the market is to identify the order winners. An order winner is a criterion that customers use to differentiate the services or products of one firm from those of another. Order Winners and Qualifiers of Per una. Per una range will increase its customers when the operations management maintains and improves its exclusive designs and inclusion of large sizes within the range. Order Winners and Qualifiers of Autograph Cost of this range can attain lowest state to increase customer base numbers. Operation management hence needed to produce in larger volume to for good cost of productions and profits. Order Winners and Qualifiers of perfect and classic collections This range of collections increase in quality and introduction of other larger sizes stands a chance of providing the order winners. Diversification of the range may be a order qualifier. Performance Objectives The need for a well-defined set of objectives for specific task in any organization must rely wholly on operation management. (Flaherty, 1996). The competitive factors of several companies can be identified with their operation performance objectives. Marks and Spencer go a long way in adding uniqueness to clothings. This provide branding for the ranges of clothings as observed in the five basic performance objectives. Per una Performance Objectives In dealing with all customers of MS, the operations have adapted to provide far enough flexibility in the availability of the range to the satisfactions of the focussed segment. In providing the best of the erformance of this range, the operation management employed outsourcing companies and suppliers to provide awesome quality acceptable from Europe to Asia at the possible economies of scales. Autograph Performance Objectives Operaton management uses their basic quality coupled with uniqueness in this range of clothings. In the cost of production, the management moved to Portugal from UK to achieve lower economies of sclaes. The management noticed that dependability and flexibility are paramount, therefore, engaged several designers to have varieties in their best forms. MS suppy chain was re-designed to reduce the cumbersomeness and lengthy supplies of finished and un-finished materials. This provided customers with timely availabilities of this range in their scattered shops within designers boutique environment.

Eric Holder - Press Conference Announcing 9/11 Suspects Trial in New York Civilian Court free essay sample

Tarjeta SENTRI para cruzar rápido entre México y EE.UU.

Tarjeta SENTRI para cruzar rpido entre Mà ©xico y EE.UU. SENTRI es una tarjeta de  inteligente con identificacià ³n por radio frecuencia que permite un cruce acelerado de la frontera terrestre  entre Estados Unidos y Mà ©xico. Es uno de los programas que se conocen con el nombre de Viajeros Confiables y Frecuentes que facilitan los pasos de control migratorio. SENTRI no debe confundirse con un programa muy similar conocido como  Nexus, una tarjeta de cruce rpido entre USA y Canad. En este artà ­culo se informa de quià ©nes pueden solicitar SENTRI, cules son los beneficios, cà ³mo se aplica por esa tarjeta, ycules son las causas comunes por las que la solicitud es negada. Quià ©nes pueden solicitar la tarjeta SENTRI Pueden aplicar por SENTRI las personas que se encuentran en cualquiera de las siguientes categorà ­as: Los ciudadanos americanosLos residentes permanentes legales, es decir, que tienen una green card.Cualquier extranjero  con visa vigente para ingresar o permanecer temporalmente en EE.UU.Los mexicanos que cruzan con frecuencia la frontera terrestre con Estados Unidos. Es muy importante tener en cuenta que SENTRI no es una visa. Recalcar que en el caso de personas no ciudadanas estadounidenses ni residentes permanentes legales es imprescindible tener una visa vigente antes de aplicar por SENTRI. Puede ser cualquier visa de todas las no inmigrantes posibles, como la lser -tambià ©n conocida como de Cruce, o la F-3 para estudiantes en la zona fronteriza.   Por à ºltimo, tambià ©n pueden solicitar la tarjeta SENTRI los nià ±os pero todos los peticionarios menores de edad debern tener el consentimiento de sus padres o guardianes legales. Si se viaja con nià ±os, cada nià ±o debe tener su propia tarjeta para beneficiarse de este programa. En otras palabras, no estn amparados por la de sus padres. Beneficios de obtener la tarjeta SENTRI El ms evidente es que se puede utilizar para ingresar a Estados Unidos desde Mà ©xico la fila SENTRI, donde el proceso de inspeccià ³n migratorio y aduanero dura, de media, 10 segundos. Estos son los pasos aduaneros donde se puede utilizar (verificar en  tiempo real los tiempos de demora en cruce de puentes internacionales): Nogales, ArizonaDouglas, ArizonaSan Luis, ArizonaOtay Mesa, CaliforniaSan Ysidro, CaliforniaCalexico, CaliforniaEl Paso, TexasHidalgo, TexasBrownsville, TexasLaredo, TexasAnzalduas, Texas Adems, SENTRI brinda otros beneficios. Por ejemplo, los titulares de estas tarjetas pueden en muchos casos utilizar  los kioskos de Global Entry  en los aeropuertos para acelerar el trnsito por aduanas. Existe en este punto una excepcià ³n importante que es que los ciudadano  mexicanos no pueden utilizar  esos kioskos con SENTRI. Si desean tener esa ventaja deben aplicar especà ­ficamente por Global Entry. Los  ciudadanos americanos  y sà ³lo ellos pueden ingresar por tierra o por mar a Estados Unidos procedentes de Mà ©xico sin pasaporte, utilizando la tarjeta SENTRI. Por el contrario, si se ingresa por avià ³n es necesario el pasaporte. En los viajes domà ©sticos por avià ³n, los titulares de estas tarjetas pueden enrolarse en el programa Pre-Check para agilizar el paso por el control de seguridad en aeropuertos. Cà ³mo se aplica por la tarjeta inteligente conocida como SENTRI Se solicita por internet en la pgina oficial de la Agencia de Aduanas y Proteccià ³n Fronteriza (CBP, por sus siglas en inglà ©s). En este momento se paga una cuota inicial de $25 por persona (en el caso de familias el coste mximo es de $50 por el padre y la madre y los hijos). Al poco tiempo se recibir una notificacià ³n llamada aprobacià ³n condicional. A partir de ese momento se tiene 30 dà ­as para cerrar una cita para la entrevista con la CBP utilizando el mismo sistema de internet. El dà ­a de la entrevista se tomar las huellas digitales del aplicante y una foto. Adems se tendr que pagar parte de la cuota. Adems, deber presentar los documentados originales que: Acrediten que es ciudadano americano, que es residente permanente o que tiene visa americana vigente.Licencia de manejar emitida por el estado en el que se vive (o un I.D. estatal)Registracià ³n del auto y prueba de seguro. Si el auto que se registra no es propiedad del solicitante de la tarjeta SENTRI entonces se precisa una carta notarizada del propietario en favor del solicitante. Si se trata de un auto de empresa, la carta debe estar escrita en un papel con el nombre de la compaà ±Ãƒ ­a.Prueba de solvencia econà ³mica, como tax returns recientes, nà ³minas, extractos de banco, licencia de negocio, si se tiene, etc.Evidencia de residencia, como por ejemplo, recibo del pago de la renta o de la hipoteca o escritura de propiedad de vivienda. Adems, llevar una copia de la aprobacià ³n condicional. El costo total de la tarjeta es de $122.25 por persona. Si se desea registrar ms de un auto, hay que pagar cuota adicional de $42. Si se solicita para toda la familia, es ms conveniente realizar la aplicacià ³n para todos de una sola vez. Causas de negacià ³n de la solicitud de una tarjeta SENTRI Las causas pueden ser muy variadas, por ejemplo, mentir en la aplicacià ³n, haber sido condenado por una ofensa criminal o tener una orden de arresto pendiente. Tambià ©n es causa de rechazo estar siendo investigado por alguna autoridad local, estatal o federal o, incluso, haber cometido en el pasado alguna infraccià ³n migratoria o de aduanas, incluidos casos en los que se intentà ³ ingresar al paà ­s un producto agrà ­cola o comida que est prohibido. Finalmente, se negar la tarjeta siempre que a juicio de las autoridades la persona solicitante puede suponer un riesgo de cualquier clase para los Estados Unidos. A tener en cuenta para conservar la validez de SENTRI Si se obtiene la tarjeta, debe tenerse presente lo siguiente: Es vlida por cinco aà ±os.Se debe notificar cambios de domicilio, cambios en la documentacià ³n, como obtencià ³n de nuevo pasaporte, licencia de manejar, green card.... o cambio de nombre. Tambià ©n se debe reportar cualquier condena excepto violaciones de trnsito. Para hacer estas notificaciones llamar a uno de los Centros para Enrolar.  Para poder utilizar una là ­nea SENTRI en la frontera es necesario que todos los ocupantes del auto sean titulares de su propia tarjeta. Esto incluye a nià ±os, incluso recià ©n nacidos. Quà © se puede ingresar a Estados Unidos desde Mà ©xico A la hora de ingresar a los Estados Unidos es conveniente conocer quà © artà ­culos est prohibido traer asà ­ cà ³mo cules estn permitidos en determinadas cantidades o previa declaracià ³n de ingreso. Finalmente, si se tiene la intencià ³n de ingresar a una mascota, tambià ©n se aconseja conocer las reglas para evitar problemas serios al llegar al control aduanero. Este es un artà ­culo informativo. No es asesorà ­a legal.

Weka programme Essay Example | Topics and Well Written Essays - 1000 words

Weka programme - Essay Example It is a free software issues under GNU General Public License. Weka stands for Waikato Environment for Knowledge Analysis. It is the software which allows businesses to extract useful information out of large databases. This is the process of data mining which is a field that analyzes large sets of data and discovers patterns and methods for the management, processing, and inference considerations of the data. Weka software offers businesses a collection of learning tools and schemes that may be used for data mining (Witten, 2011, p. 132). There are four applications in the program which are accessible; these are Explorer, Experimenter, KnowledgeFlow, and Simple CLI. The first section of the software is to open the database or the dataset and make the edits as the user wishes. These edits include the filtering of data contents, changing of attributes, and visualizing the result in a bar chart. The available data can also be classified according to the set of rules which are predefined and can perform a complete analysis of cost-benefit that would display automatically the threshold curve and the cost matrix (Witten, 2011, p. 132). Moreover, the program also has many tools for the data clustering, attributes evaluator, and association rules. In addition, businesses also use it for the data plotting allowing the user to view and analyze the point graphs individually for each possible attribute combination. Businesses also use the weka programme as it is suitable for the development of new machine learning schemes. The user simply has to configure the experiment by choosing the type: classification or regression. Then the desired data set and algorithm has to be chosen and then it is ready to be run. The results of this procedure can be saved in CSV format or ARFF or as JDBC database. A data file can also be analyzed or tested through the program as it allows the user to choose the comparison field and the sorting criteria on

Kindergarten Cop and Daddy Daycare movies analysis Essay

Kindergarten Cop and Daddy Daycare movies analysis - Essay Example Two films that depict such deviation from traditional gender roles are â€Å"Kindergarten Cop† and â€Å"Daddy Daycare†. Kindergarten Cop stars Arnold Schwarzenegger as a police officer tasked with a mission to catch a dangerous criminal. Posing as a kindergarten teacher, John Kimble, he initially struggles with his newfound role as a carer and educator of very young children. Daddy Daycare, on the other hand, stars Eddie Murphy as a former executive, Charlie Hinton, who was laid off from his job together with his best friend, Phil. Left in the house, unemployed, with their wives going to work, they take care of their children until the idea of putting up a daycare sprung to their minds. The local preschool, Chapman Academy, is a plush school that offers a sophisticated curriculum for the young ones at a very steep price. The people around the neighbourhood did not have any other choice for a quality preschool/daycare for their children, so Hinton (Eddie Murphy) and his friend, Paul set up one at his home. At first, people expressed surprise and suspicion about men taking over the jobs of teachers of young children, which were traditionally associated with women due to their nurturing nature. The movies showed how they initially fit in so well in their original jobs as a police officer and a corporate executive and were awkward in their new jobs as child minders. The social repercussions showed a â€Å"demotion† in status, and this was clearly manifested by a colleague of Hinton when he scoffed at him being a daycare teacher, coming from a privileged position in the company, and then labelled him a â€Å"loser†. Part of adjusting to their new role is the use of skills they used in their old jobs. For John Kimble (Schwarzenneger), it was the use of police tactics and military training to instill discipline in the children while for Charlie Hinton (Murphy), it was the use of presentation skills, including furnishing the pre-schoolers w ith a copy of the mission and vision of Daddy Daycare, which of course, failed miserably. Kimble was more successful because of the element of fear that came with his disciplinary measures. The children were too scared of the â€Å"giant† teacher not to obey. Later on, he modified his strategy to playing a game appointing the children as â€Å"trainees† in a police school. On the other hand, Hinton used a more child-centered approach, which is engaging in fun activities and consulting the children of what they would like to do and learn at Daddy Daycare. As the movies progressed, so did the characters’ competencies in handling young children. Their softer sides surfaced, showing tender scenes with the children. Although their machismo remained, the movies portrayed that it is alright for real men to be nurturing to children, and if that takes doing women’s roles, then it is acceptable too. Lynn Trodd, head of the Children’s Workforce Development Co uncil contends that research shows that men perceive working in an early years environment is not as prestigious as corporate jobs, have fewer career opportunities, has a vague career structure, the pension system is not in place and there is less in-service training. To top it all, it does not pay well. Being so, it is seen as a far less professional area of work (Men in Primary- Early Years). However, men can be a great resource to the children’s workforce as they bring with them their own special skills and

Ethical Theories In International Business

Ethical Theories In International Business In recent years, the globalization has been continually stimulated towards nations in the world. Two main reasons that are able to explain the expansion on global business are the degeneration of trade barriers since the end of World War II in conjunction with the sharply increasing in development of the technology in various fields such as communication, information processing, internet and transportation (Y?cel, 2009). Numerous firms, even small businesses, have been increasingly entering into the international business as foreign markets are looked as possible sources of income to the firms. Thus, there are a great number of business people who working overseas and facing the different in environmental and cultural variances. The differences certainly make a lot of problems to the cross border businesses. Many problems have presumably been created due to the different environments and especially cross-cultural environment; ethical problem is one of these problems (Y?cel, 2009). In times past, ethics had not much effect on the business. However, ethical issues have been being in vogue by the arising of dishonesty in an international business. DeGeorge argues that The change in perception and attitude can be traced back to the exponential growth in industrial pollution, the rise of consumerism and the popular reaction to increasing numbers of scandals and corruption (DeGeorge, 2000, P.50). The purpose of this essay is to present the definition of ethics and ethical theories i.e. Deontology, Teleology and Golden Rule. Furthermore, there is a discussion regarding ethical problems that may be encountered when doing business internationally. Moreover, approaches and general guideline for firms to act ethically to the issues are displayed. Harvard Referencing Style is adopted for referencing in this essay. What is ethics? Ethics is the standards to determine what is right or wrong, what is better or worse, what people ought to do or ought not to do which conduct individuals or groups of how to behave. Ethics engages an examination into a reasonable justification for the set of standards that pervasively accepted by members of culture (Grossman, 2001). In addition, MacKinnon defines ethics as Ethics, or moral philosophy, asks basic questions about the good life, about what is better and worse, about whether there is any objective right and wrong, and how we know it if there is (MacKinnon, 2007, P.3). Thus, ethics in business can be defined as the framework of reasoned and appropriated justification that provides goods, profits, to the firm based on the acceptable affected on others including all stakeholders. Business ethics requires an inquiry of firms on their actions towards global (Cuizon, 2009). Ethics is also considered as glue that cements business together (DeGeorge, 2000). As the growth of concerns about an ethical issue, several ethical theories have been developed as a guidelines or rules in order to assist all human beings and also multinational corporations to behave ethically and avoid ethical issues in the business world. Deontological theory, Teleological theory and Golden Rule are some major theories to help flee from ethical issues. These theories have different approaches to justify the behavior of human or firm whether it is ethical or unethical. The first, deontological theory is the theory that makes an ethical judgment based on the intention of act with a neglect of outcome of that act whether the outcome is good or bad. In other words, deontological ethical decision-making process has concentrate on means rather than an outcome. Pojman defines deontological theory as It is not the consequences that determine the rightness or wrongness of an act but certain features in the act itself or in the rule of which the act is token or example (Pojman, 2001, P.134-135). For example, based on the real life experience, there have been many robbery cases in Thailand that the burglars carried a weapon with them whether for violating the victims or even hunting the victims down in order to done their job easier. However, some of these cases were ended up as a death of the heedless robbers themselves because the victims who were being stolen and violated actually had a gun and shot them down instead with intention to protect their lives. This example exemplifies and expresses a difference in the term of killing by based on the deontological theory, to killing somebody is totally wrong but killing with an intention of self-defense against the assault is absolutely different. In contrast of deontological theory, the teleological theory completely provides an opposite way of ethical decision-making process. While deontology has concerned on the means, the teleological theory has focused primarily on the net outcome rather than the means itself. The teleological ethical decision-making process can be defined as the theory that stresses on the examination of the result which caused by a behavior and determine the good or bad of that outcome based on the aggregated benefit consequences for others in culture. Pojman, also, characterizes the theory as The Greatest Happiness for the Greatest Number (Pojman, 1995, P.727). This, teleological theory, could provide a dissimilar option to the same example of deontology. If victims make a decision based on teleological theory, victims would not need to shoot the thieves but call the police instead. Hence, the robbers would be alive but be jailed and the victims would finally be saved by the police. The families of thi eves would not lose their family member and consequently the victims would not be guilt as no one got killed. A given sample situation displays a way of teleology ethical decision-making process which concerns the net benefit of outcome, that are consequences from the act, rather than the act itself. Last theory, the golden rule, is to act to other people in the way that you want to be acted by them. In other perception, golden rule can be defined as to bring others mind into our mind and not to treat others in the way that you do not want to be treated. Y?cel argues about the meaning of golden rule as doing unto others as you would have them do unto you (Y?cel, 2009, P.99). This theory is seemingly a general standards or norms in the deep of human being s mind towards various cultures and religions which can be used simply as a guideline to make an ethical decision in day to day life. For instance, based on the real experience, an engineer who has been working for the special company s project had an idea to largely reduce the cost of manufacturing of the firm. However, his colleague stole his idea and sold it to management level by himself without even a given credit to the originator of the idea. To think based on the golden rule, there is a simple question Would the stealer steal others idea and pretend that the idea was originated by himself if he falls in the same situation with a person whose idea was stolen? The answer is surely no because he would actually not want his idea to be stolen by others, suddenly, he would not do it. As explanation over the ethics and several ethical theories are presented and exemplified, it indicates that even an ordinary people could face the ethical problems in day to day life. In similarly but even much higher magnitude and severity, the across border businesses are encountered with the ethical issues that are particularly caused by the differences in law, politic, environment and culture between home country and host country. Cultural variances over the various groups in international business turn the business ethics to be more complicated (Y?cel, 2009). Many practices that are considered as ethical practices in some countries are declined or even illegal in other countries (Briscoe, 2009). Small and large scale of Bribery, Human rights, Child labor and Employment discrimination are examples of ethical problems in multinational enterprises (Deresky, 2008). One of ethical problems that cross border businesses have been being faced is employment discrimination. It can be defined as treating people including employee with inequality in hiring, promotion, retirement, work selection by based on various factors e.g. gender, age, race, religion and even marital status. Tomei also argues that This difference in treatment puts him or her at a disadvantage or limits his or her access to benefits and opportunities available to other members of society (Tomei, 2003, P.402). In Singapore, for example of the gender discrimination, working men are paid with higher salary than women employee just to protect the successfully in economics of male (MacKinnon, 2007). Another example based on working life experience, the big computer hard drive manufacturer in the world which has over 10 subsidiaries and subcontractors all over the globe was impacted by the recent world s economic crisis. The crisis caused the world s sales in technology sector including c omputer hard drive dropped rapidly. At that time, the company was directly forced by the loss of income to reduce its operating cost in order to sustain the firm and survive in the business. The firm s strategy to reduce the operating cost was finalized and appeared to be the salary deduction of all employees and layoff thousands of employees throughout the organization. A plant in Malaysia, which has been established to serve the repairing and rebuilding function on claimed hard drive from customers, was certainly affected as well as other plants in cross borders. While slashing in salary caused less impact to Malaysian employees, the much more painful was created to workers by discharge a number of employees; most of them were female operators who worked in the manufacturing processes and had age around 35 years old upward. The reason to dismiss these women based on their age regardless their individual working performances was stated by the American Vice President of Asia-Pacific Regional Operations as elders have less concentration and less working efficiency to work in detailed and micro job in assembly and disassembly of hard drive s components. This selective layoff based on age is considered as unethical behavior even the women, who were dismissed, were paid for compensation. These women could definitely not live their life by only based on a moderate paid of compensation. Consequently, they would have to find a new job. However, they would be faced by other discrimination in employment since companies in Malaysia tend to not hire employees 40 years of age or above. Women with an age of 40 and older have less chance to obtain a new employment (Dylyani, 2009). This loophole is caused by the differences in law. While USA has Age Discrimination in Employment Act (ADEA) as a shield of this ethical problem, Malaysia has no protector (Dylyani, 2009). The way to resolve these 2 employment discriminations, hiring and termination, would be based on the teleolog ical frameworks. VP of the hard drive firm would at least consider individual working performance of employees as a main factor to decide who would be dismissed individually and certainly not to dismiss by basing on only their age. In addition, the consequences of layoff ought to be considered because there has been a high probability that elder operators who were expelled would be difficult to acquire a new employment. Furthermore, discrimination in hiring would be resolved by adopting the same practices as ADEA as the country s law to close the gap of difference in legal, give back the equal and fairness among all age of employees and conduct firms to behave ethically regarding the problem. It has now become clear that ethics is necessary in international business and ethical issues are unavoidable for the firms who step into across borders. Managers in multinational enterprises are required to make a decision on ethical dilemmas based on the ethical decision making processes and frameworks. Nevertheless, in order to handle with ethical issues effectively by based on the firm s benefit as well as fairness among society, problem in employing the ethical theories to particular ethical issue is definitely emerged i.e. which ethical framework should be applied to certain ethical dilemma to get the best end result? There is possibly no clear answer for the managers regarding this question. Maybe the applicable guideline for managers is to asking by following questions: Does firm act legally under home and host country s laws? Does action conflict with the human rights of all affected by it? Does action conflict with host culture? And does action cause any harm or violation t o the public? To behave ethically is the challenge for the international firms but even more challenge is to apply the ethical guidelines and theories appropriately to the ethical dilemmas.

Miss Brill Essay

The short story, â€Å"Miss Brill† by Katherine Mansfield conveys to the readers of loneliness of a person and how that loneliness can seem to warp the reality around that person. The story revolves around the main character Miss Brill who goes to the park every Sunday afternoon. She wears a fox fur pelt around her neck and she strokes it as she eavesdrops on other people’s conversations. She gives emotions and voice to the fox pelt personifying the inanimate object. This suggests that she wants company to converse with; however, with no one around except the fox pelt around her neck, it is the only thing she can converse with. The readers who are observing her from objective view are given slight hints that Miss Brill is lonely but Miss Brill herself is not aware of this fact. This can be seen when she compares the old couple that were sitting nearby her to those that came out of an old cupboard. This comparison suggests she sees the old couple has these old dusty cups that have been forgotten about in the back of the cupboard. Throughout the story, Miss Brill tries to convince herself that she is part of a play and that she belongs in that play, that she holds as much importance as everybody else around her. However, as the story progresses she realizes that she is indeed alone and lonely. After hearing what the young couple had to say about her she heads for her home. Once she is home she puts the fox back in its box, but says she heard something crying. The something crying is most likely Miss Brill herself realizing the sad truth and becomes depressed.

Dystopian Society Present in 1984 and Fahrenheit 451 Essay

The idea of a dystopian society is that of complete control, either through the use of a police state that has ultimate control over humanity and or the idea of man abusing technology to further gain control of its subjects. These ideas are very present in both novels. In 1984, the totalitarian state is technically and urbanely engineered to spy on and see people’s very thoughts. In Fahrenheit 451 a similar idea is used in the outlawing of literature and the use of denunciations to capture and punish those deemed to have broken the law. This essay is going to explore the idea of Man’s struggle against the society which seeks to break him, erasing the individual, resulting in the mindless slaves to society, the very idea that the authors warn against. In 1984, the constant barrage of information regarding the greatness of the state and Big Brother’s supremacy over the common man forces everyone to consent and believe in the totalitarian state. The party justifies itself by eliminating the individual, giving power to everyone as being part of the collective power of the party as O’Brien mentions  «if he can escape from his identity, if he can merge himself in the party so that he is the party, then he is all-powerful and immortal  » the party’s belief that they control everything even human reality portrays how far a totalitarian government can go in achieving complete control of humanity. This can be clearly seen in 1984, where O’Brien tortures Winston to the point where he is capable of relinquishing all humanity, all common sense until the point where O’Brien tells Winston that two and two make five. Winston loses all sense of individuality to the point where conforms to the party and denounces his true love Julia. Through the use of fear and crushing oppression, the idea of love apart from love for big brother and the party is all that remains. Therefore the Party succeed in their aims, obedience through the use of force and fear. The central conflict of the novel is Man-vs. Society, as with Fahrenheit 451. Winston constantly struggled for individuality in a society were there is no â€Å"I† there is only ‘we†, individuality and freedom of expression is forbidden, punishable by death. The party wishes to control all of humanity, eradicating the â€Å"sex instinct†, O’Brien says  « we will abolish the orgasm  »  « there will be no loyalty, except loyalty towards the party. There will be no love, except the love of big brother†¦ there will be no art, no literature, no science  », in this, the party’s aims are clear. They seek to destroy what it is to be human, to create a population of hollow men, loyal to none but the party, un-thinking, un-loving slaves of the party, tools. As in 1984, the state in Fahrenheit wish to crush creative thinking, eradicating humanity in the process. The burning of books, similar to the book burnings of Nazi Germany show the totalitarian, dystopian need to control the thoughts of the masses. By doing this, they control the past, and therefore the future. They are able to rewrite history to justify their acts, indoctrinating the youth to believe in their cause, just as the Nazis did. In Fahrenheit 451, as in 1984, symbolism and reversible meanings are present which can also be seen as conflicting emotions in the protagonist and the struggle to find a place in society. In 451, the contrasting ideas of fire and water are very interesting. The firemen are not as tradition tells, protectors of the people, putting out fires and saving lives, but using fire to burn and destroy literature. Their role is to destroy, to burn human creativeness. Captain Beatty, chief of the fire department, believes that â€Å"fire is bright and fire is clean. † This idea contradicts the norm of fire is destructive and evil. This represents the twisted ideas of authority, reversing the meaning of words, rewriting them to justify their aims of total control over humanity. The masses fail to see the true meaning of these words, or perhaps they have forgotten. This shows how far the totalitarian government has succeeded in indoctrinating people into believing what ever they wish them to. However, the protagonists in both novels are depicted as being marginalised because they do not share the same ideas, due to morals and ideals that they can only express in their minds, far from the reach of the state, a lonely free island in a sea of relentless waves. The idea of water by Bradbury is used to cleanse montag’s soul. The water saves Montag, cleansing him of the scent of society, he is thus reborn. In addition, when Montag is trying to escape the helicopters and the mechanical hound, the tools of the totalitarian government, the stream hides and saves him until it is safe to return to land. Montag indulges himself in the water and â€Å"there was only the cold river and Montag floating in a sudden peacefulness, away from the city and the lights and the chase, away from everything† in this the water saves him, purifies him, the opposite of the dystopian symbol, fire. Water is portrayed as the flow of humanity. In 1984, the party uses contrasting ideas in their party slogans such as  « War is peace, freedom is slavery, ignorance is strength  » these contrasting ideas represent perfectly the party’s ideals. The individual and the freedom that comes with it actually results in slavery in the dystopian society, ignorance of the truth of what the party is really about protects you from persecution of the thought police. The use of these contradicting words and the lack of opposition, mean that the party have succeeded in their indoctrination of the masses as no one has the ability to see past the words to see their true sense, even Winston and Julia remain troubled by it. In a dystopian society, the state exerts complete control over its population through oppression, terror and the constant use of propaganda. This is apparent in both novels. Both novels are predictions of a future controlled by totalitarian states. The thoughtpolice in 1984 use brainwashing, spies and denunciations to control the party however the proles are generally untouched. This is similar to Nazi Germany in that only those who rebelled or were undesirables in society were quashed, the general population remained untouched. By comparing Nazi Germany and the era in which this novel was written, we can see the blatant warning against future governments similar to the National Socialists led by Hitler and the state of terror and oppression and ethic cleansing which was deemed for the greater good. O’Brien says to Winston â€Å"perhaps you have returned to your old idea that the proletarians or the slaves will arise and overthrow us. Put it out of your mind. They are helpless, like the animals. Humanity is the party. † This shows the view that the totalitarian government controls all that is humanity and the lower classes remain irrelevant because they have neither the knowledge nor the power to overthrow those who control reality. They control the laws of nature, the past, the present and the future. However, Fahrenheit 451 does not elaborate on the political aims of the ruling party apart from their desire to quash human creativity and the ideas of individuality. Yet it remains a typical part of dystopian ideology to desire to control every aspect of the masses and even humanity itself. The use of the  « telescreen  » is an interesting concept that is abundant in both texts. The use of the telescreen in Fahrenheit 451 is that this became the populace’s way of interacting with others without physically interacting with them, as people became detached from literature, from freedom. The people on these televisions were your â€Å"family†, who would keep you company and be your â€Å"friend†, spurting propaganda and essentially keeping people in check. The telescreen in 1984, shared the same idea but consisted of other more sinister uses such as spying on those suspected of thoughtcrime, revolutionary thoughts against the party, overhearing conversations and playing militaristic key speeches and propaganda techniques seen in Nazi Germany with the peoples radio. However this form of propaganda could never be switched off. This shows the ingsoc party’s ability to penetrate every single aspect of humanity and society, the idea that  « big brother is watching you  « is very well demonstrated. This of course being the reason why Winston and Julia were captured and tortured by the state. The use of the Telescreen can be noted in Winston and Julia’s struggle in that they are constantly bombarded by party propaganda, possibly overheard by the party through speakers hidden in the screen. This creates pressure to conform for fear of being found out and sent to the ministry of love for reconditioning. The underlying fear of the unknown bound them to neither conform nor rebel. They are lost in a society which they cannot escape and do not wish to be a part of, yet they have no choice. I believe that under this amount of pressure, anyone would fall and conform to whatever the Party demands, as the individual is no match for the collective power of the Party. Winston is not just a character in the story, but an idea. Winston is an anachronism. His mind and personality are not defined by the Party slogans, by the Party’s ideas of what he should be. From his own point of view he is an individual; from the Party’s point of view he is a flaw in the reality it is creating. The story follows Winston and his struggle for individualism and his overpowering feelings of humanity, the very feelings that the party try to destroy, which they eventually do through horrific torture spread over months. O’Brien says to him whilst trying to brainwash him  « you are the last man†¦you are the guardian of the human spirit.  » Winston then looks into the mirror and sees the frail creature that he had become. O’Brien does this to show the extent to which his party can destroy humanity and rebuild it to their designs. He then goes on to say  « Do you see that thing facing you? That is the last man. If you are human, that is humanity.  » Convincing Winston that his struggle in futile, the control of the party is infinite, they create the law around them to meet their ends of controlling everything, and everyone. Winston is eventually brainwashed and ends up loving bigbrother, thus the aims of the party complete. In conclusion, the extent to which 1984 refers to a dystopian society compared to Fahrenheit 451 is at once different yet similar. The ideas of the party relate to those of the Nazis and soviet Russia; the lies, the oppression, the propaganda, the removal of civil liberties and the crushing of humanity. However 1984 is an extreme version of this prediction of the future. Fahrenheit explores more the emotional changes in Montag that convinces him to relinquish his part in destroying freedom of expression enforced by the fireman and the state and to embrace his curiosity and his humanity. 984 ends with the destruction of Winston, finally loving bigbrother, his love for Julia destroyed, his individuality crushed they had both failed themselves and each other and lost to power of â€Å"Big Brother. † Orwell was a firm believer in Marxism and the need for the proletarian to rise up and equalise society. These two tales are a warning of the dangers of dystopian societies, the need f or humanity to shed this society that has become so desensitised and to be aware of the reliance on technology, before it is too late.

My Course Of Social Work Program Essay - 1642 Words

I feel that I would be an excellent addition to your Masters of Social Work program due to my education and experience within the field of Social Work. As you may have noticed, I will have obtained my Bachelors in Psychology degree by May of 2017. While I know that there are many differences between the two field’s I feel that my background in psychology will be an asset and only add to my education within the master’s program at Washburn. While I was in the psychology program, I had the chance to learn about how various mental health issues impact the community, and how psychologists and social workers can work together to help those struggling with mental health issues and with the family members who are caregivers. In addition to my psychology courses I will have taken almost all the courses needed to satisfy my certification in the addictions counseling program by my May graduation date. While my education is, important I feel that experience and putting the skills learned in the classroom to use are important as well. As far as experience is considered I have a lot and it began as early as eight years old. My mother, Linda, decided to go to college and pursue a bachelor’s degree in Social Work at the University of Kansas. Once she obtained that she continued to receive her Master’s in Social Work as well and received high marks from the university. As a child and teenager, she took many opportunities to bring me to school with her and to include me in her studiesShow MoreRelatedThe Vision For My Professional Work After Graduation Essay1636 Words   |  7 PagesThe vision for my professional work after graduation is, to become the best therapist by using the best approaches that are available in the field in order to help people achieve a better mental well-being. I believe I can make a change in the world and in the lives of people by helping one person at a time. 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